Michelman presented its latest innovations in water-based primers and barrier coatings at LOUPE Americas 2026 and highlighted its collaboration with HP Industrial Print and its commitment to accelerating industry adoption of more sustainable labels and packaging.
Featured at Michelman’s stand in Hall D, Booth 3133 was the complete DigiPrime portfolio of print-receptive primers. DigiPrime provides press owners with proven solutions for a wide range of applications on HP Indigo Digital Presses. The newest addition to the family is DigiPrime Vision 9200, an in-line primer for high-performance labels for use with HP Indigo 6K+ and 8K Digital Presses. This primer delivers increased water and chemical resistance, as well as significant performance enhancements in media gamut and maintenance.
Jan Denies, global account manager for Digital Printing, presented “Unleashing the Full Potential of Digital Print” on Wednesday, September 16 on LOUPE’s Spotlight Stage. This educational session explored the forces pushing for greater sustainability in packaging, and how aqueous coatings are allowing converters and brands to shift more packaging to paper and mono-material film structures.
Denies discussed how close collaboration between Michelman and HP Industrial Print over the past two decades has expanded the efficiency and versatility of digital printing to a wider range of substrates and applications. He also provided a glimpse into Michelman’s ongoing development of digitally printed flexible packaging structures that target recyclability and compostability, with barrier performance suitable for dry food applications.
The latest prototypes of these and other structures were on display at Michelman’s stand, where visitors learned about Michelman’s two new bio-based, plastic-free barrier coatings designed for use in retail food packaging, Nuvita Life 4002 & 4605. A heat seal and topcoat, respectively, these coatings are designed to support alignment with Extended Producer Responsibility (EPR) programs in the Americas, such as California SB 54, as well as the Single-Use Plastics Directive (SUPD) and Packaging & Packaging Waste Regulation (PPWR) in the EU.
“Digital printing continues to open new avenues for converters to produce more sustainable labels and packaging without sacrificing performance,” said Denies.
